Media relations - what can the hotel industry learn?

Journal of Vacation Marketing

Volumn 3, Issue 1, 1996, Pages 81-88

  Carvell, Pamela ^a  

^a Pampas International Marketing   (United Kingdom)

Author keywords

Features; Media relations; News stories; Press coverage; Press releases

Indexed keywords

EID: 79959411684     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679600300107     Document Type: Article

References (2)

1. Institute of Public Relations, Gate House, 1 St John's Square, London EC1, Tel: 0171 253 5151.
2. Dunn, J. (1988) Successful Public Relations, Pearson Publications.