The ice cream experiment: An exercise in understanding customer perceptions of quality

Journal of Management Education

Volumn 20, Issue 2, 1996, Pages 265-275

  Bacon, Donald R ^a   Stewart, Kim A ^a   Giclas, Henry ^a  

^a UNIVERSITY OF DENVER   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959295354     PISSN: 10525629     EISSN: 15526658     Source Type: Journal    
DOI: 10.1177/105256299602000209     Document Type: Article

References (8)

1. Certo, S. C. (1994). Modern management: Diversity, quality, ethics, and the global environment. Boston: Allyn & Bacon.
2. Garvin, D. A. (1987). Competing on the eight dimensions of quality. Harvard Business Review, 65, 101-109.
3. Goodman, J. A., Broetzmann, S. M., & Ward, D. S. (1993). Preventing TQM problems: Measured steps toward customer-driven quality. National Productivity Review, 12, 555-571.
4. Ice cream. (1986, July). Consumer Reports, 51, 432-436.
5. Ice cream: What's the scoop? (1994, June). Consumer Reports, 59, 373-377.
6. Ivancevich, J. M., Lorenzi, P., Skinner, S. J., & Crosby, P. B. (1994). Management: Quality and competitiveness. Homewood, IL: Irwin.
7. Kotler, P., & Armstrong, G. (1991). Principles of marketing (5th ed.). Englewood Cliffs, NJ: Prentice-Hall.
8. Longnecker, C. O., & Scazzero, J. A. (1993). Total quality management from theory to practice: A case study. International Journal of Quality & Reliability Measurement, 10, 24-31.