Can environmental promotion Backfire? evidence from the vehicle market

Social Marketing Quarterly

Volumn 15, Issue 3, 2009, Pages 2-32

  Teisl, Mario F ^a   Noblet, Caroline L ^a   Rubin, Jonathan ^a  

^a UNIVERSITY OF MAINE   (United States)

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EID: 79959255118     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000903156761     Document Type: Article

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