Awareness, Timing and Reasons for Choosing Marketing As a College Major

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 123-127

  Bebko, Charlene Pleger ^a  

^a INDIANA UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Business Source; Choice Process; Consumer Decision Process; Exploratory Survey; Original Choice

Indexed keywords

EID: 79959195445     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-13162-7_29     Document Type: Chapter

References (4)

1. Greene, Elizabeth ( 1986), "Shi fts in Students' Attitudes Seen Threat to Liberal Arts," Chronicles of Higher Education, Nov. 5, 1988, 32-35.
2. Tooley, JoAnn (1993), "From Boom to Bust," US News & World Report, October 4, 1993, 120-121.
3. USA Today: The Magazine of the American Scene, "Young Americans' Education and Career Plans," March 1988, 10-11.
4. Zawacki, Robert and Debra Kubert Scott (1988), "How College Students Choose IS Careers," Datamation, Sept. 15, 1988, 40-48.