The globe: Segmenting the base of the pyramid

Harvard Business Review

Volumn 89, Issue 6, 2011, Pages

  Kasturi Rangan, V ^a   Chu, Michael ^a   Petkoski, Djordjija ^b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b NONE

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Indexed keywords

EID: 79958275275     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Note

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