Efficient methods for sampling responses from large-scale qualitative data

Marketing Science

Volumn 30, Issue 3, 2011, Pages 532-549

  Singh, Surendra N ^a   Hillmer, Steve ^a   Wang, Ze ^b  

^a UNIVERSITY OF KANSAS   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

Consumer generated content; Consumer generated media; Customer feedback on the web; Large scale qualitative data sets; Qualitative comments; Sampling open ended questions; Text mining

Indexed keywords

EID: 79957661901     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0632     Document Type: Article

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