College students' estimation and accuracy of other students' drinking and believability of advertisements featured in a social norms campaign

Journal of Health Communication

Volumn 16, Issue 5, 2011, Pages 504-518

  Park, Hee Sun ^a   Smith, Sandi W ^a   Klein, Katherine A ^a   Martell, Dennis ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b Olin Health Center   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; DRINKING BEHAVIOR; FEMALE; HEALTH PROMOTION; HUMAN; MALE; METHODOLOGY; PEER GROUP; PERCEPTION; PSYCHOLOGICAL ASPECT; SOCIAL PSYCHOLOGY; STUDENT; UNIVERSITY;

ADVERTISING AS TOPIC; ALCOHOL DRINKING; FEMALE; HEALTH PROMOTION; HUMANS; MALE; PEER GROUP; SOCIAL CONFORMITY; SOCIAL PERCEPTION; STUDENTS; UNIVERSITIES; YOUNG ADULT;

EID: 79957528725     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730.2010.546481     Document Type: Article

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