Selling medical travel to US patient-consumers: The cultural appeal of website marketing messages

Anthropology and Medicine

Volumn 18, Issue 1, 2011, Pages 119-136

  Sobo, Elisa J ^a   Herlihy, Elizabeth ^a   Bicker, Mary ^a  

^a SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

globalization; healthcare consumerism; identity; internet marketing; medical tourism; medical travel; qualitative research; self construction; USA

Indexed keywords

ARTICLE; CONSUMER; CULTURAL FACTOR; ETHNOGRAPHY; HEALTH CARE; INTERNET; MARKETING; MEDICAL TOURISM; PRIORITY JOURNAL; UNITED STATES;

ANTHROPOLOGY, CULTURAL; HUMANS; INTERNATIONALITY; INTERNET; MARKETING OF HEALTH SERVICES; MEDICAL TOURISM; UNITED STATES;

EID: 79956277057     PISSN: 13648470     EISSN: 14692910     Source Type: Journal    
DOI: 10.1080/13648470.2010.525877     Document Type: Article

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