An integrative framework of technology acceptance model and personalisation in mobile commerce

International Journal of Technology Marketing

Volumn 1, Issue 4, 2006, Pages 393-410

  Sonya Hsu, H Y ^a   Kulviwat, Songpol ^b  

^a UNIVERSITY OF LOUISIANA AT LAFAYETTE   (United States)

^b HOFSTRA UNIVERSITY   (United States)

Author keywords

Customer satisfaction; Delight; Mobile commerce; Personalisation; Technology Acceptance Model (TAM)

Indexed keywords

EID: 79956262087     PISSN: 1741878X     EISSN: 17418798     Source Type: Journal    
DOI: 10.1504/IJTMKT.2006.010734     Document Type: Article

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