Articulating consumers through practices of vernacular creativity

Scandinavian Journal of Management

Volumn 27, Issue 2, 2011, Pages 243-253

  Brownlie, Douglas ^a   Hewer, Paul ^b  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Consumption Practice; Identity politics; Vernacular Creativity

Indexed keywords

EID: 79955949479     PISSN: 09565221     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.scaman.2011.03.003     Document Type: Article

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