IT alignment strategies for customer relationship management

Decision Support Systems

Volumn 51, Issue 3, 2011, Pages 609-619

  Sen, Arun ^a   Sinha, Atish P ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

CRM strategy; Customer relationship management; IT alignment; IT infrastructure

Indexed keywords

BUSINESS STRATEGY; CRM STRATEGY; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER VALUES; IT ALIGNMENT; IT INFRASTRUCTURE; IT INFRASTRUCTURES; PROFITABLE CUSTOMER; TRAVEL AGENCY;

ALIGNMENT; PROFITABILITY; PUBLIC RELATIONS; SALES;

CUSTOMER SATISFACTION;

EID: 79955886801     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2010.12.014     Document Type: Article

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