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Volumn 24, Issue 4, 2011, Pages 78-85

Building a Social Roadmap for the Smart Grid

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EID: 79955839273     PISSN: 10406190     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tej.2011.03.015     Document Type: Article
Times cited : (34)

References (4)
  • 1
    • 0032351557 scopus 로고    scopus 로고
    • Consumers and Their Brands: Developing Relationship Theory in Consumer Research
    • March
    • Fournier S. Consumers and Their Brands: Developing Relationship Theory in Consumer Research. J. Consumer Res. 1998, 24(March):343-373.
    • (1998) J. Consumer Res. , vol.24 , pp. 343-373
    • Fournier, S.1
  • 3
    • 84878243550 scopus 로고    scopus 로고
    • Understanding the Logic of Memorable Customer Experiences
    • Gower Publishing, Surrey, UK, A. Lindgreen, J. Vanhamme, M. Beverland (Eds.)
    • Lanier C., Hampton R.D. Understanding the Logic of Memorable Customer Experiences. Memorable Customer Experiences 2009, Gower Publishing, Surrey, UK. A. Lindgreen, J. Vanhamme, M. Beverland (Eds.).
    • (2009) Memorable Customer Experiences
    • Lanier, C.1    Hampton, R.D.2
  • 4
    • 1642587247 scopus 로고    scopus 로고
    • Evolving to a New Dominant Logic for Marketing
    • JAN.
    • Vargo S.S., Lusch R.F. Evolving to a New Dominant Logic for Marketing. J. Marketing 2004, 68(Jan.):1-17.
    • (2004) J. Marketing , vol.68 , pp. 1-17
    • Vargo, S.S.1    Lusch, R.F.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.