New business models for emerging media and entertainment revenue opportunities

Strategy and Leadership

Volumn 39, Issue 3, 2011, Pages 44-53

  Berman, Saul J ^a   Battino, Bill ^b   Feldman, Karen ^c  

^a IBM   (United States)

^b IBM Media and Entertainment   (United States)

^c Global Media and Entertainment   (United States)

Author keywords

Corporate strategy; Customer loyalty; Distribution management; Entertainment industry; Multimedia

Indexed keywords

EID: 79955697442     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878571111128810     Document Type: Article

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