An examination of festival attendees' behavior using SEM

International Journal of Event and Festival Management

Volumn 1, Issue 1, 2010, Pages 86-95

  Kim, Young Hoon ^a   Kim, Mincheol ^b   Ruetzler, Tanya ^a   Taylor, Jim ^a  

^a UNIVERSITY OF MISSISSIPPI   (United States)

^b Jeju National University   (South Korea)

Author keywords

Customer satisfaction; Festivals; Individual behaviour; Individual perception

Indexed keywords

EID: 79955481580     PISSN: 17582954     EISSN: 17582962     Source Type: Journal    
DOI: 10.1108/17852951011029324     Document Type: Article

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