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Volumn , Issue , 2005, Pages 133-151

Localizing international business services investment: The advertising industry in Southeast Asia

Author keywords

[No Author keywords available]

Indexed keywords


EID: 79955079015     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203390580     Document Type: Chapter
Times cited : (6)

References (20)
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    • Daniels, P.W.1
  • 8
    • 84906104672 scopus 로고    scopus 로고
    • Thailand Capsule. Orient Pacific Century
    • June 16, 2002, cited March 30, 2004, Available from
    • Davies, R. (2002) Thailand Capsule. Orient Pacific Century. June 16, 2002 [cited March 30, 2004] Available from http://www.asiamarketresearch.com/thailand/.
    • (2002)
    • Davies, R.1
  • 9
    • 84906195099 scopus 로고    scopus 로고
    • A matter of choice
    • December 22, 2001
    • Economist, The (2001) 'A matter of choice', December 22, 2001, 72-4.
    • (2001) Economist, The , pp. 72-74
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    • 84906108268 scopus 로고    scopus 로고
    • That Thai touch
    • February 9
    • Gearing, J. (2001) 'That Thai touch', Asiaweek (February 9), 42-3.
    • (2001) Asiaweek , pp. 42-43
    • Gearing, J.1
  • 12
    • 84906200996 scopus 로고    scopus 로고
    • A woman with appeal
    • February
    • Mertens, B. (2001) 'A woman with appeal', Asia Business (February), 12-14.
    • (2001) Asia Business , pp. 12-14
    • Mertens, B.1
  • 13
    • 37249042588 scopus 로고    scopus 로고
    • Home countries' effects on the competitive position of advertising agencies: contrasting success and failure
    • Aharoni, Y. (ed.), Albany, NY:State University of New York Press
    • Nachum, L. (1997) 'Home countries' effects on the competitive position of advertising agencies: contrasting success and failure', in Aharoni, Y. (ed.), Changing Roles of State Intervention in Services in an Era of Open International Markets. Albany, NY:State University of New York Press.
    • (1997) Changing Roles of State Intervention in Services in an Era of Open International Markets
    • Nachum, L.1
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    • 0344340079 scopus 로고    scopus 로고
    • FDI, the location advantages of countries and the competitive ness of TNCs: US FDI in professional service industries
    • Aharoni, Y. and Nachum, L. (eds), New York and London: Routledge
    • Nachum, L. (2000) 'FDI, the location advantages of countries and the competitive ness of TNCs: US FDI in professional service industries', in Aharoni, Y. and Nachum, L. (eds), Globalization of Services: Some Implications for Theory and Practice. New York and London: Routledge.
    • (2000) Globalization of Services: Some Implications for Theory and Practice
    • Nachum, L.1
  • 16
    • 84906209667 scopus 로고    scopus 로고
    • O&M's Sunandha stepping down
    • Nation, The [Thailand], November 30, 2001
    • Nation, The [Thailand] (2001) 'O&M's Sunandha stepping down', Bangkok, November 30, 2001, 1B.
    • (2001) Nation, The [Thailand]x
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    • Transnational entrepreneurs and regional industrialization: the Silicon Valley-Hsinchu connection
    • Tzeng, R. and Uzzi, B. (eds), New York, NY: Peter Lang Publishing, Inc
    • Saxenian, A. (2000) 'Transnational entrepreneurs and regional industrialization: the Silicon Valley-Hsinchu connection', in Tzeng, R. and Uzzi, B. (eds), Embeddedness and Corporate Change in a Global Economy. New York, NY: Peter Lang Publishing, Inc.
    • (2000) Embeddedness and Corporate Change in a Global Economy
    • Saxenian, A.1
  • 19
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    • The city: centre of economic reflexivity
    • Storper, M. (1997) 'The city: centre of economic reflexivity', The Service Industries Journal. 17(1), 1-27.
    • (1997) The Service Industries Journal , vol.17 , Issue.1 , pp. 1-27
    • Storper, M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.