The quality of word-of-mouth in the online shopping mall

Journal of Research in Interactive Marketing

Volumn 4, Issue 4, 2010, Pages 376-390

  Kim, Hyekyoung ^a   Song, Jihoon ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Electronic commerce; Internet shopping; Trust

Indexed keywords

EID: 79955067047     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505931011092844     Document Type: Article

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