Introducing marketing strategies and techniques into the field of voluntary blood donation, to meet the rise in blood demand;Techniques du marketing au service de la fidélisationdes donneurs

Transfusion Clinique et Biologique

Volumn 18, Issue 2, 2011, Pages 198-205

  Pesavento, S ^a   Begue L ^b  

^a Communication EFS Rhône Alpes ^*  (France)

^b ETABLISSEMENT FRANÇAIS DU SANG   (France)

Author keywords

Call center; Data analysis; Market segment; Marketing; Social marketing; Surveys

Indexed keywords

BLOOD DONOR; FRANCE; HEALTH CARE NEED; HEALTH CARE PLANNING; HEALTH PROMOTION; MEDICAL STAFF; MONITORING; PATIENT RIGHT; PRIVACY; SHORT SURVEY; SOCIAL ENVIRONMENT; SOCIAL MARKETING; VOLUNTEER; WORKLOAD;

BLOOD DONORS; BLOOD TRANSFUSION; DATA COLLECTION; DONOR SELECTION; FRANCE; HEALTH SERVICES NEEDS AND DEMAND; HUMANS; MODELS, THEORETICAL; PROGRAM EVALUATION; RECORDS AS TOPIC; SOCIAL MARKETING; TISSUE AND ORGAN PROCUREMENT; VOLUNTARY WORKERS;

EID: 79954629220     PISSN: 12467820     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tracli.2011.02.009     Document Type: Short Survey

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