Mobile phones and outdoor advertising: Measurable advertising

IEEE Pervasive Computing

Volumn 10, Issue 2, 2011, Pages 28-36

  Quercia, Daniele ^a   Di Lorenzo, Giusy ^b   Calabrese, Francesco ^b   Ratti, Carlo ^c  

^a UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^b IBM RESEARCH   (Ireland)

^c MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

advertising; mobile computing; pervasive computing

Indexed keywords

ADVERTISING; PERVASIVE COMPUTING; PHONE LOCATION; SOCIAL EVENTS; SPECIFIC AREAS;

MARKETING; MOBILE COMPUTING; MOBILE PHONES; TELECOMMUNICATION EQUIPMENT; TELEPHONE; TELEPHONE SETS; UBIQUITOUS COMPUTING;

CELLULAR TELEPHONE SYSTEMS;

EID: 79954463075     PISSN: 15361268     EISSN: None     Source Type: Journal    
DOI: 10.1109/MPRV.2011.15     Document Type: Article

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