The “singular view” in management case studies

Asia Pacific Journal of Marketing and Logistics

Volumn 2, Issue 3, 2007, Pages 194-207

  Llewellyn, Sue ^a   Northcott, Deryl ^b  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

^b AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Case studies; Interviews; Qualitative research; Research methods

Indexed keywords

EID: 79953820109     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/17465640710835355     Document Type: Article

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