Squeezing new life out of an old Sponge: How to modernise an anti-smoking media campaign to capture a new market

Australian and New Zealand Journal of Public Health

Volumn 35, Issue 1, 2011, Pages 75-80

  Cotter, Trish ^a   Hung, Wai Tak ^a   Perez, Donna ^a   Dunlop, Sally ^a   Bishop, James ^a  

^a UNIVERSITY OF SYDNEY   (Australia)

Author keywords

Advertising; Mass media; Tobacco smoking

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; AUSTRALIA; CROSS-SECTIONAL STUDY; EVALUATION; FEMALE; HEALTH PROMOTION; HUMAN; INTERNET; MALE; MASS MEDIUM; METHODOLOGY; MIDDLE AGED; QUALITATIVE RESEARCH; SMOKING; SMOKING CESSATION; TELEPHONE;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AUSTRALIA; CROSS-SECTIONAL STUDIES; FEMALE; HEALTH PROMOTION; HUMANS; INTERNET; MALE; MASS MEDIA; MIDDLE AGED; QUALITATIVE RESEARCH; SMOKING; SMOKING CESSATION; TELEPHONE; YOUNG ADULT;

EID: 79953808447     PISSN: 13260200     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1753-6405.2010.00654.x     Document Type: Article

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