Recommender system for contextual advertising in IPTV scenarios

Proceedings of the 2010 14th International Conference on Computer Supported Cooperative Work in Design, CSCWD 2010

Volumn , Issue , 2010, Pages 617-622

  Konow, Roberto ^a   Tan, Wayman ^b   Loyola, Luis ^b   Pereira, Javier ^a   Baloian, Nelson ^c  

^a UNIVERSIDAD DIEGO PORTALES   (Chile)

^b Research and Development Department   (Japan)

^c UNIVERSITY OF CHILE   (Chile)

Author keywords

Collaborative filtering; Contextual recommendation; IPTV; Recommender system; Targeted advertising

Indexed keywords

COLLABORATIVE FILTERING; CONTEXTUAL ADVERTISINGS; CONTEXTUAL RECOMMENDATION; IPTV SERVICES; JAPANESE COMPANY; TARGETED ADVERTISING;

CUSTOMER SATISFACTION; DECISION THEORY; GROUPWARE; INTERACTIVE COMPUTER SYSTEMS; IPTV; SALES;

RECOMMENDER SYSTEMS;

EID: 79953798358     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/CSCWD.2010.5471900     Document Type: Conference Paper

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