Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers

Business Horizons

Volumn 54, Issue 3, 2011, Pages 181-183

  Pitt, Leyland F ^a   Berthon, Pierre ^b  

^a SIMON FRASER UNIVERSITY   (Canada)

^b BENTLEY UNIVERSITY   (United States)

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Indexed keywords

EID: 79953691407     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2010.12.002     Document Type: Editorial

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