Mobilink-pricing under competition

Asian Journal of Management Cases

Volumn 8, Issue 1, 2011, Pages 7-28

  Ahmad, Farid ^a   Haque, Ehsan ul ^b  

^a Head of Business Analysis and Planning   (Pakistan)

^b LAHORE UNIVERSITY OF MANAGEMENT SCIENCES   (Pakistan)

Author keywords

cellular pricing; price bundles; price competition; Pricing; pricing services; service industry; telecom marketing

Indexed keywords

EID: 79953142303     PISSN: 09728201     EISSN: 09730621     Source Type: Journal    
DOI: 10.1177/097282011000800103     Document Type: Article

References (1)

1. The Economist. 2005. The New Pharaohs, The Economist, 10 March. Available at http://www.economist.com/node/3750606.