Profiting When Customers Choose Value Over Price

Business Strategy Review

Volumn 22, Issue 1, 2011, Pages 46-49

  Hinterhuber, Andreas ^a   Bertini, Marco ^b  

^a BOCCONI UNIVERSITY   (Italy)

^b LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79953065025     PISSN: 09556419     EISSN: 14678616     Source Type: Journal    
DOI: 10.1111/j.1467-8616.2011.00727.x     Document Type: Article

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