The interplay of social interaction, individual characteristics and external influence in diffusion of innovation processes: An empirical test in medical settings

Procedia - Social and Behavioral Sciences

Volumn 10, Issue , 2011, Pages 140-147

  Zappa, Paola ^a   Mariani, Paolo ^a  

^a UNIVERSITY OF MILANO BICOCCA   (Italy)

Author keywords

Diffusion of innovation; ERG or p* models; Medical settings; Social learning; Social networks

Indexed keywords

EID: 79953039974     PISSN: 18770428     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1016/j.sbspro.2011.01.017     Document Type: Conference Paper

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