Frontline employee motivation to participate in service innovation implementation;Erratum to: Frontline employee motivation to participate in service innovation implementation (J. of the Acad. Mark. Sci., 10.1007/s11747-009-0151-3)

Journal of the Academy of Marketing Science

Volumn 38, Issue 2, 2010, Pages 251-

  Cadwallader, Susan ^a   Jarvis, Cheryl Burke ^b   Bitner, Mary Jo ^c   Ostrom, Amy L ^c  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b SOUTHERN ILLINOIS UNIVERSITY   (United States)

^c ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Employee motivation; Strategic implementation; Services marketing; Service innovation

Indexed keywords

EID: 79952900676     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-009-0151-3     Document Type: Article

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