Journal of Marketing Theory and Practice: From the special issue guest editors

Journal of Marketing Theory and Practice

Volumn 19, Issue 2, 2011, Pages 135-137

  Hair, Joe F ^a   Ringle, Christian M ^b   Sarstedt, Marko ^c  

^a KENNESAW STATE UNIVERSITY   (United States)

^b HAMBURG UNIVERSITY OF TECHNOLOGY   (Germany)

^c UNIVERSITY OF MUNICH   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952792779     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.1080/10696679.2011.11046435     Document Type: Editorial

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