The influence of consumers’ environmental sensitivity on product choices: An empirical study

Journal of Promotion Management

Volumn 6, Issue 1-2, 2001, Pages 133-146

  Seitz, Victoria A ^a,b   Razzouk, Nabil ^b,c  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

^c ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Buying intention; Consumer behavior; Environmental communication; Package goods

Indexed keywords

EID: 79952743301     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v06n01_11     Document Type: Article

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