Mass customisation and the clothing industry;Strategija masovnog prilagođavanja i industrija odjeće

Ekonomski Pregled

Volumn 55, Issue 5-6, 2004, Pages 502-512

  Vignali, Claudio ^a   Vrontis, Demetris ^b,c   Vronti, Peri D ^d  

^a LEEDS METROPOLITAN UNIVERSITY   (United Kingdom)

^b INTERCOLLEGE   (Cyprus)

^c Vorarlberg University of Applied Science   (Austria)

^d MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Clothing; Design; Globalisation; Marketing adaptation; Mass customisation; Technology

Indexed keywords

EID: 79952733915     PISSN: 04247558     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (13)

1. Annon, (Sept. 1995), ‘Tailor-Made for the Masses: Will Customers be Satisfi ed with one-to-one Marketing Method?’ Marketing Today.
2. Gerber, J. (June 1995), ‘Technology Leads The Future of Textiles’, IndustryOutlook.
3. Kotler, P. (1997), Marketing Management – Analysis, Planning, Implementation and Control, 9th Edition, Prentice Hall International.
4. Lau, W. (Febr./March 1995), ‘Computer-Aided Design for Apparel’, ATA Journal
5. Mattila, H. (1996), ‘Expected Changes in European Garment Retailing and their Impact on Garment and Textile Production’, Textiles Magazine, Iss. 2.
6. Russel, E. (Dec./Jan 1997), ‘Software for Textiles’, World Clothing Manufacturer.
7. Summers (Sept.1996), ‘Levi Strauss to Launch Personally Tailored Jeans’, Financial Times.
8. Tait, N. (April 1997), ‘CAD? Making the Choice’, Apparel International.
9. Tait, N. (July/August 1995), ‘Computers in Clothing’, Apparel International.
10. Vogue (1997), ‘Forecasting on Mass Customisation’.
11. Ward, D. (June/July 1997), ‘Advanced Software’, Apparel International.
12. World Clothing Manufacturer (Dec./Jan. 1997), ‘CAD/CAM in Industry’ World Clothing Manufacturer.
13. World Clothing Manufacturer (Oct. 1995), ‘CAD/CAM Connectivity’, World Clothing Manufacturer.