China's new pragmatic consumers

McKinsey Quarterly

Volumn , Issue 1, 2011, Pages 22-23

  Atsmon, Yuval ^a   Magni, Max ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952613320     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (1)

1. Yuval Atsmon et al., "2010 Annual Chinese Consumer Study: Trading up or trading off? Chinese consumers become increasingly pragmatic," McKinsey Insights China, August 2010.