The web's € 100 billion surplus

McKinsey Quarterly

Volumn , Issue 1, 2011, Pages 15-18

  Bughin, Jacques ^a  

^a NONE

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EID: 79952609010     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (1)

1. Because users pay a flat rate to access free services, we used a conjoint-analysis technique to help unbundle the willingness to pay for services from access. The value of services in the conjoint analysis was compared with the cost of advertising interruption as well as the value of online privacy.