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79952604080
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The study of potential private users of electric cars, conducted in late 2009, was a joint effort by McKinsey, the city authorities of New York and Shanghai, and the French government. Efforts in New York and Shanghai focused on consumer research, including qualitative research that involved individual and group interviews, as well as an extensivequantitative survey of more than 1,000 potential buyers in New York and more than 600 in Shanghai. The Paris research team developed a comprehensive market model to project demand for the greater metropolitan region
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The study of potential private users of electric cars, conducted in late 2009, was a joint effort by McKinsey, the city authorities of New York and Shanghai, and the French government. Efforts in New York and Shanghai focused on consumer research, including qualitative research that involved individual and group interviews, as well as an extensivequantitative survey of more than 1,000 potential buyers in New York and more than 600 in Shanghai. The Paris research team developed a comprehensive market model to project demand for the greater metropolitan region.
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2
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79952600481
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The projections take into account expert forecasts of key drivers, such as the price of oil and the cost of electric-car batteries, a limited number of electric-vehicle brands and models available for sale during the time period, a set of incentives (for example, in New York a federal tax credit of up to $7,500 on purchases of electric cars), and a lack of existing public infrastructure for charging car batteries
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The projections take into account expert forecasts of key drivers, such as the price of oil and the cost of electric-car batteries, a limited number of electric-vehicle brands and models available for sale during the time period, a set of incentives (for example, in New York a federal tax credit of up to $7,500 on purchases of electric cars), and a lack of existing public infrastructure for charging car batteries.
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