Industrial Marketing Strategy and B2B Management by SMEs

Industrial Marketing Management

Volumn 40, Issue 3, 2011, Pages 334-335

  Ndubisi, Nelson Oly ^a   Matanda, Margaret Jekanyika ^b  

^a UNIVERSITY OF NOTTINGHAM MALAYSIA CAMPUS   (Malaysia)

^b MONASH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952484442     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.08.001     Document Type: Article

References (5)

1. Andrews K.R. The concept of corporate strategy 1971, Irwin, Homewood, IL.
2. Chandler A.D. Strategy and structure-Chapters in the history of American industrial enterprise 1962, MIT Press, Cambridge, MA, USA.
3. Hax A.C. Redefining the concept of strategy and the strategy formation process. Planning Review 1990, 18(3):34-40.
4. Hofer C.W., Schendel D. Strategy formulation: Analytical concepts 1978, West Publishing Company, N.Y.
5. Mintzberg H. The structuring of organisations 1979, Prentice Hall, New York.