Toward predicting popularity of social marketing messages

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 6589 LNCS, Issue , 2011, Pages 317-324

  Yu, Bei ^a   Chen, Miao ^a   Kwok, Linchi ^b  

^a SYRACUSE UNIVERSITY   (United States)

^b SYRACUSE UNIVERSITY   (United States)

Author keywords

marketing; media type; prediction; social media; text categorization

Indexed keywords

COMPUTATIONAL MODEL; FACEBOOK; MARKETING MESSAGE; MARKETING STRATEGY; MEDIA TYPES; PREDICTION; SOCIAL MEDIA; STATISTICS METHOD; TEXT CATEGORIZATION; TEXT MINING;

FORECASTING; TEXT PROCESSING;

MARKETING;

EID: 79952367487     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-19656-0_44     Document Type: Conference Paper

References (12)

1. Blei, D., Ng, A.Y., Jordan, M.I.: Latent Dirichlet Allocation. J. Machine Learning Research 3, 993-1022 (2003)
2. Chung, C.K., Pennebaker, J.W.: The Psychological Function of Function Words. In: Fiedler, K. (ed.) Social Communication: Frontiers of Social Psychology, pp. 343-359 (2007)
3. Domingos, P., Pazzani, M.: On the Optimality of the Simple Bayesian Classifier Under Zero-one Loss. Machine Learning 29, 103-130 (1997)
4. Forman, G.: An Extensive Empirical Study of Feature Selection Metrics for Text Categorization. Journal of Machine Learning Research 3, 1289-1305 (2003)
5. Hong, L., Davison, B.D.: Empirical Study of Topic Modeling in Twitter. In: Proceedings of the First Workshop on Social Media Analytics, Washington D.C, July 25 (2010)
6. Joachims, T.: Text categorization with Support Vector Machines: Learning with Many Relevant Features. In: Nédellec, C., Rouveirol, C. (eds.) ECML 1998. LNCS, vol. 1398, pp. 137-142. Springer, Heidelberg (1998) (Pubitemid 128067178)
7. Killian, K.S.: Top 400 Restaurant Chains. Restaurant & Institutions, 28-72 (2009)
8. Mangold, W.G., Faulds, D.J.: Social Media: The New Hybrid Element of the Promotion Mix. Business Horizons 52(4), 357-365 (2009)
9. Szabo, G., Huberman, B.A.: Predicting the Popularity of Online Content. Communications of the ACM 53(8), 80-88 (2010)
10. Xiang, Z., Gretzel, U.: Role of Social Media in Online Travel Information Search. Tourism Management 31(2), 179-188 (2010)
11. Young, L.: Brave New World. Foodservice and Hospitality 42(11), 24-28 (2010)
12. Yu, B.: An evaluation of text classification methods for literary study. Journal of Literary and Linguistic Computing 23(3), 327-343 (2008)