Marketing evidence-based practice: What a CROC™!

Clinical Journal of Oncology Nursing

Volumn 14, Issue 5, 2010, Pages 653-655

  Boyington, Alice R ^a   Ferrall, Sheila M ^a   Sylvanus, Terry ^a  

^a H LEE MOFFITT CANCER CENTER AND RESEARCH INSTITUTE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; CANCER CENTER; EVIDENCE BASED NURSING; HEALTH PERSONNEL ATTITUDE; HUMAN; MARKETING;

ATTITUDE OF HEALTH PERSONNEL; CANCER CARE FACILITIES; EVIDENCE-BASED NURSING; HUMANS; MARKETING;

EID: 79952201865     PISSN: 10921095     EISSN: 1538067X     Source Type: Journal    
DOI: 10.1188/10.CJON.653-655     Document Type: Article

References (3)

1. Fetter, M.S. (1993). Clinical scholarship: Challenging stereotypes, myths, and sacred cows. Medical Surgical Nursing, 2, 98, 156.
2. McCarthy, E.J. (1964). Basic marketing: A managerial approach (rev. ed.). New York, NY: McGraw-Hill.
3. Rauen, C.A., Chulay, M., Bridges, E., Vollman, K.M., & Arbour, R. (2008). Seven evidence-based practice habits: Putting some sacred cows out to pasture. Critical Care Nursing, 28, 98-124.