메뉴 건너뛰기




Volumn 7, Issue 5, 2010, Pages

Using social marketing to manage population health performance

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; ECONOMICS; HEALTH PROMOTION; METHODOLOGY; POLICY; PUBLIC HEALTH SERVICE; SOCIAL MARKETING;

EID: 79952110457     PISSN: 15451151     EISSN: 21665435     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (10)

References (18)
  • 1
    • 0348113754 scopus 로고    scopus 로고
    • Motivation, agency and public policy: of knights and knaves, pawns and queens
    • Oxford (UK): Oxford University Press
    • LeGrand J. Motivation, agency and public policy: of knights and knaves, pawns and queens. Oxford (UK): Oxford University Press; 2003.
    • (2003)
    • LeGrand, J.1
  • 2
    • 0003411497 scopus 로고
    • An inquiry into the nature and causes of the wealth of nations
    • Chicago (IL): University Of Chicago Press
    • Smith A. An inquiry into the nature and causes of the wealth of nations. Chicago (IL): University Of Chicago Press; 1776/1977.
    • (1776)
    • Smith, A.1
  • 3
    • 0003880401 scopus 로고
    • The behavior of organisms: an experimental analysis
    • New York (NY): Appleton-Century-Crofts
    • Skinner BF. The behavior of organisms: an experimental analysis. New York (NY): Appleton-Century-Crofts; 1938.
    • (1938)
    • Skinner, B.F.1
  • 4
    • 0004147404 scopus 로고    scopus 로고
    • Reframing health behavior change with behavioral economics
    • Mahwah (NJ): Lawrence Erlbaum
    • Bickel WK, Vuchinich RE, editors. Reframing health behavior change with behavioral economics. Mahwah (NJ): Lawrence Erlbaum; 2000.
    • (2000)
    • Bickel, W.K.1    Vuchinich, R.E.2
  • 5
    • 0009465980 scopus 로고    scopus 로고
    • The lonely addict. In: Bickel WK, Vuchinich RE, editors. Reframing health behavior change with behavioral economics
    • Mahwah (NJ): Lawrence Erlbaum
    • Rachlin H. The lonely addict. In: Bickel WK, Vuchinich RE, editors. Reframing health behavior change with behavioral economics. Mahwah (NJ): Lawrence Erlbaum; 2000. p. 145-64.
    • (2000) , pp. 145-164
    • Rachlin, H.1
  • 6
    • 0003486548 scopus 로고    scopus 로고
    • Purchasing population health: paying for results
    • Ann Arbor (MI): University of Michigan Press
    • Kindig DA. Purchasing population health: paying for results. Ann Arbor (MI): University of Michigan Press; 1997.
    • (1997)
    • Kindig, D.A.1
  • 7
    • 79958028632 scopus 로고    scopus 로고
    • 2008 Wisconsin County health rankings
    • Madison (WI): University of Wisconsin Population Health Institute
    • Taylor KW, Athens JK, Booske BC, O'Connor CE, Jones NR, Remington PL. 2008 Wisconsin County health rankings. Madison (WI): University of Wisconsin Population Health Institute; 2008.
    • (2008)
    • Taylor, K.W.1    Athens, J.K.2    Booske, B.C.3    O'Connor, C.E.4    Jones, N.R.5    Remington, P.L.6
  • 8
    • 79952114377 scopus 로고    scopus 로고
    • Observations on incentives to improve population health
    • McGinnis JM. Observations on incentives to improve population health. Prev Chronic Dis 2010;7(5). http://www.cdc.gov/pcd/issues/2010/sep/10_0078.htm.
    • (2010) Prev Chronic Dis , vol.7 , Issue.5
    • McGinnis, J.M.1
  • 9
    • 33845416816 scopus 로고    scopus 로고
    • A pay-for-population health performance system
    • Kindig DA. A pay-for-population health performance system. JAMA 2006;296 (21):2611-3.
    • (2006) JAMA , vol.296 , Issue.21 , pp. 2611-2613
    • Kindig, D.A.1
  • 10
    • 0038852462 scopus 로고
    • Social marketing practice in traffic safety
    • Paris (FR): OECD
    • Hastings GB, Elliott B. Social marketing practice in traffic safety. In: Marketing of Traffic Safety. Paris (FR): OECD; 1993. p 35-53.
    • (1993) Marketing of Traffic Safety , pp. 35-53
    • Hastings, G.B.1    Elliott, B.2
  • 11
    • 0033460887 scopus 로고    scopus 로고
    • Carrots, sticks and promises: a conceptual framework for the behavior management of public health and social issues
    • Rothschild ML. Carrots, sticks and promises: a conceptual framework for the behavior management of public health and social issues. J Marketing 1999;63:24-37.
    • (1999) J Marketing , vol.63 , pp. 24-37
    • Rothschild, M.L.1
  • 12
    • 84978492856 scopus 로고    scopus 로고
    • American Marketing Association. 2007. http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx.
    • (2007)
  • 13
    • 34250003976 scopus 로고    scopus 로고
    • Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework
    • Maibach EW, Abroms LC, Marosits M. Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework. BMC Public Health 2007;7:88.
    • (2007) BMC Public Health , vol.7 , pp. 88
    • Maibach, E.W.1    Abroms, L.C.2    Marosits, M.3
  • 14
    • 84980122754 scopus 로고
    • The tyranny of small decisions: market failures, imperfections, and the limits of economics
    • Kahn AE. The tyranny of small decisions: market failures, imperfections, and the limits of economics. Kyklos 1966;19:23-47.
    • (1966) Kyklos , vol.19 , pp. 23-47
    • Kahn, A.E.1
  • 15
    • 0020776609 scopus 로고
    • Stages and processes of self-change of smoking: toward an integrative model of change
    • Prochaska JO, DiClemente CC. Stages and processes of self-change of smoking: toward an integrative model of change. J Consult Clin Psychol 1983;51(3):390-5.
    • (1983) J Consult Clin Psychol , vol.51 , Issue.3 , pp. 390-395
    • Prochaska, J.O.1    DiClemente, C.C.2
  • 16
    • 36749102103 scopus 로고    scopus 로고
    • What's the one thing big business and the left have in common?
    • April
    • Cohn J. What's the one thing big business and the left have in common? New York Times 2007 April 1;6:45-9.
    • (2007) New York Times , vol.1 , Issue.6 , pp. 45-49
    • Cohn, J.1
  • 17
    • 77954118220 scopus 로고    scopus 로고
    • Workplace wellness programs can generate savings
    • Baicker K, Cutler D, Song Z. Workplace wellness programs can generate savings. Health Aff (Millwood) 2010;29(2):304-11.
    • (2010) Health Aff (Millwood) , vol.29 , Issue.2 , pp. 304-311
    • Baicker, K.1    Cutler, D.2    Song, Z.3
  • 18
    • 33749064929 scopus 로고    scopus 로고
    • Reducing alcohol related crashes through the use of social marketing
    • Rothschild ML, Mastin B, Miller TW. Reducing alcohol related crashes through the use of social marketing. Accid Anal Prev 2006;38(6):1218-30.
    • (2006) Accid Anal Prev , vol.38 , Issue.6 , pp. 1218-1230
    • Rothschild, M.L.1    Mastin, B.2    Miller, T.W.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.