Marketing for Public Health: We Need an App for That

Journal of Consumer Affairs

Volumn 45, Issue 1, 2011, Pages 1-6

  Royne, Marla B ^a   Levy, Marian ^a  

^a UNIVERSITY OF MEMPHIS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952079323     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2010.01189.x     Document Type: Note

References (16)

1. Barnes, Melody. 2010. Solving the Problem of Childhood Obesity Within a Generation. White House Task Force on Childhood Obesity, May 2010.
2. F as in Fat 2010: How Obesity Threatens America's Future. Trust for America's Health, June 2010
3. Facebook.com(Accessed January 6, 2011).
4. Federal Trade Commission [FTC]. 2010. Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation, A Report to Congress. Washington, DC: Federal Trade Commission, ES-4
5. Harris, J.L., M.B. Schwartz and K.D. Brownell 2010. Fast Food Facts: Evaluating Fast Food Nutrition and Marketing to Youth. Rudd Center for Food Policy and Obesity, November 2010.
6. Institute of Medicine [IOM]. 2006. National Academy of Sciences, Committee on Food Marketing and the Diets of Children and Youth. Food Marketing to Children and Youth: Threat or Opportunity? Washington, DC: The National Academies Press.
7. iPhone App Gleans Healthy Grub Nearby. (2010), November 29, 2010. (Accessed December 1, 2010).
8. Lenhart, Amanda, Kristen Purcell, Aaron Smith and Kathryn Zucker 2010. Social Media and Young Adults. Pew Internet Reports.
9. MDPA Conference Recap. 2010. Marketing Disease Prevention in America, October 19-21, 2010, Atlanta GA, 12: November 17.
10. National Center for Health Statistics. 2008. Prevalence of Overweight, Obesity and Extreme Obesity among Adults: United States, Trends 1960-62 Through 2005-2006. NCHS E-Stats, December 2008(Accessed April 1, 2010).
11. Ogden, C.L., M. Carroll, L. Curtin, L.M. Lamb and K. Flegal 2010. Prevalence of High Body Mass Index in US Children and Adolescents 2007-2008. Journal of American Medical Association, 303 (3): 242-249.
12. Ogden, C.L., M. Carroll and K. Flegal 2008. High Body Mass Index for Age among U.S. Children and Adolescents, 2003-2006. Journal of the American Medical Association, 299 (20): 2401-2405.
13. Olshansky, S. Jay, Douglas J. Passaro, Ronald C. Hershow, Jennifer Layden, Bruce A. Carnes, Jacob Brody, Leonard Hayflick, Robert N. Butler, David B. Allison and David S. Ludwig 2005. A Potential Decline in Life Expectancy in the United States in the 21st Century. The New England Journal of Medicine, 352 (March 17): 1138-1145.
14. Rubin, Courtney. 2010. Internet Users Over Age 50 Flocking to Social Media(Accessed December 1, 2010).
15. Sesame Workshop. 2005. The Effectiveness of Characters on Children's Food Choices [Press Release], September 20
16. Tancer, B. 2008. Click: What Millions of People Are Doing Online and Why It Matters. New York: Hyperion.