A fuzzy AHP approach for evaluating customer value of B2C companies

Journal of Computers

Volumn 6, Issue 2, 2011, Pages 224-231

  Chen, Shouming ^a   Jian, Tao ^a   Yang, Hui ^a  

^a TONGJI UNIVERSITY   (China)

Author keywords

B2C company; Customer value; Electronic commerce; FAHP; MCDM

Indexed keywords

B2C COMPANY; B2C ELECTRONIC COMMERCE; CUSTOMER VALUE; CUSTOMER VALUES; E-COMMERCE; ELECTRONIC INFORMATION; FAHP; FUZZY AHP; FUZZY ANALYTICAL HIERARCHY PROCESS; MCDM; MULTIPLE CRITERIA DECISION MAKING; QUALITATIVE ATTRIBUTES;

CUSTOMER SATISFACTION; DECISION MAKING; INDUSTRY; SALES;

ELECTRONIC COMMERCE;

EID: 79951736738     PISSN: 1796203X     EISSN: None     Source Type: Journal    
DOI: 10.4304/jcp.6.2.224-231     Document Type: Article

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