Consumers' perception of product and service quality and price in the Nigerian fast food industry: A case of selected outlets in Ekiti state, Nigeria

European Journal of Social Sciences

Volumn 19, Issue 2, 2011, Pages 198-207

  Iwarere, H T ^a   Fakokunde, T O ^a  

^a UNIVERSITY OF ADO EKITI   (Nigeria)

Author keywords

Customer satisfaction Consumer behaviour and Perception; Product and service quality; Product price

Indexed keywords

EID: 79951562705     PISSN: 14502267     EISSN: 14502267     Source Type: Journal    
DOI: None     Document Type: Article

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