Creative distraction: Lack of collective learning in adapting to online advertising in Oslo, Norway

Industry and Innovation

Volumn 18, Issue 2, 2011, Pages 227-248

  Bugge, Markus M ^a,b  

^a Research and Education   (Norway)

^b NORDIC INSTITUTE FOR STUDIES IN INNOVATION   (Norway)

Author keywords

Advertising; Collective learning; Epistemic communities; Internet; Knowledge; Path dependency

Indexed keywords

ADVERTISING; INTERNET; KNOWLEDGE; TECHNOLOGY ADOPTION;

NORWAY; OSLO [NORWAY];

EID: 79851502509     PISSN: 13662716     EISSN: 14698390     Source Type: Journal    
DOI: 10.1080/13662716.2011.541106     Document Type: Article

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