Influence of advertising on acceptance of press releases

Public Relations Review

Volumn 37, Issue 1, 2011, Pages 106-108

  Choi, Jinbong ^a   Park, Sanghee ^b  

^a TEXAS STATE UNIVERSITY   (United States)

^b BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

Advertising; Press release; The Austin American Statesman; The New York Times; The San Antonio Express News; USA Today

Indexed keywords

EID: 79551685095     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2010.09.010     Document Type: Article

References (5)

1. Kian D.M. Study examines stereotypes in tow national newspapers. Newspaper Research Journal 2008, 29(3):38-49.
2. King D.G. Thematic coverage of the 1988 presidential primaries: A comparison of USA Today and the New York Times. Journalism Quarterly 1990, 67(1):83-87.
3. Rinallo D., Basuroy S. Does advertising spending influence media coverage of the advertiser?. Journal of Marketing 2009, 53:33-46.
4. Schleuse, D. (1988). A gatekeeper survey: Opinions on public relations press releases. A paper presented to the Annual convention of the southwest symposium for journalistic and mass communications convention.
5. SRDS. (2009). Newspaper advertising source, 91(Fall/Winter (2)).