Two-stage product platform development for mass customisation

International Journal of Production Research

Volumn 49, Issue 8, 2011, Pages 2197-2219

  Qu, T ^a   Bin, S ^a   Huang, George Q ^a   Yang, H D ^b  

^a UNIVERSITY OF HONG KONG   (Hong Kong)

^b SOUTH CHINA UNIVERSITY OF TECHNOLOGY   (China)

Author keywords

mass customisation; product platform

Indexed keywords

CUSTOMER REQUIREMENTS; DECISION SUPPORTS; DESIGN PRACTITIONERS; MANUFACTURING RESOURCE; MARKET SEGMENT; MASS CUSTOMISATION; NEW PRODUCT; PLATFORM LEVERAGING; PLATFORM PRODUCT DEVELOPMENT; PRODUCT DEVELOPMENT TEAMS; PRODUCT PLATFORMS; STRATEGIC LEVEL; TWO STAGE;

COMPETITION; DECISION SUPPORT SYSTEMS; INDUSTRIAL RESEARCH; MANAGERS; PROJECT MANAGEMENT;

PRODUCT DEVELOPMENT;

EID: 79551643917     PISSN: 00207543     EISSN: 1366588X     Source Type: Journal    
DOI: 10.1080/00207541003738881     Document Type: Article

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