Strategic Herding Behavior in Peer-to-Peer Loan Auctions

Journal of Interactive Marketing

Volumn 25, Issue 1, 2011, Pages 27-36

  Herzenstein, Michal ^a   Dholakia, Utpal M ^b   Andrews, Rick L ^a  

^a UNIVERSITY OF DELAWARE   (United States)

^b RICE UNIVERSITY   (United States)

Author keywords

Bidding behavior; Herding behavior; Online auctions; Peer to peer lending

Indexed keywords

EID: 79551592969     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2010.07.001     Document Type: Article

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