Employment brand strategy for the shortage of seafarers

International Journal of Shipping and Transport Logistics

Volumn 2, Issue 4, 2010, Pages 411-428

  Thai, Vinh V ^a   Latta, Timothy ^b  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b Westline Shipping   (Australia)

Author keywords

Employment brand strategy; Seafarer shortage; Shipping industry

Indexed keywords

EID: 79251491003     PISSN: 17566517     EISSN: 17566525     Source Type: Journal    
DOI: 10.1504/IJSTL.2010.035502     Document Type: Article

References (25)

1. Ahlrichs, N.S. (2000) Competing for Talent: Key Recruitment and Retention Strategies for Becoming an Employer of Choice, 1st ed., Davies-Black Publishing, Palo Alto, CA.
2. Australian Ship-owners Association (ASA) (2006) Australian Maritime Industry, Australian Shipowners Association, available at http://www.asa.com.au/ upload/news/Australian%20Maritime%20Transport%202005.pdf.
3. Berry, L.L. and Parasuraman, A. (2000) 'Services marketing starts from within', Internal Marketing: Directions for Management, pp.173-192.
4. Burke, P. (2007) Forced Focus: The Essence of Attracting and Retaining the Best People, Messenger Publishing, Australia.
5. Fancun, K. and Ruan, W. (2002) 'Probing into the acquisition and maintenance of high-quality seafarers', in Proceedings from the 3rd General Assembly of the Iamu, Rockport, 23-26 September.
6. Futian, W. (1999) 'Establish an army of highly qualified seamen and face the challenge of the new century', Qualified Seafarers for the 21st Century, pp.31-35, Dalian Maritime University, China.
7. Gekara, V. (2006) 'Recruits in need of a better deal', The Sea, May-June, available at http://www.sirc.cf.ac.uk/The%20Sea/181%20may-jun%2006.pdf.
8. Grewal, D. and Lewarn, B. (2000) 'Sustaining a maritime career: the role of maritime educationand training', in Proceedings of the 2000 AMETIAP Conference and AGM, Tasmania, Australia, 27-30 November.
9. Hatch, T. (2008) Securing Maritime Skills into the Future, Maritime Skills, Shortages and Training Forum, Maritime, Transport Policy Centre, Australian Maritime College, Launceston, Tasmania, available at http://www.amc.edu.au/system/files/Skills+Shortage+Forum+Synopsis-3.pdf.
10. He, X. and Guo, Z. (1999) 'The challenge and opportunity facing seamen service market', Qualified Seafarers for the 21st Century, Dalian Maritime University, China, pp.56-62.
11. Hill, J.M. (1972) 'The seafaring career', Centre for Applied Social Research, Tavistock Institute of Human Relations, London, UK.
12. Hudson (2007) Employment Branding, Hudson, available at http://au.hudson.com/documents/AuEmp-Career-Mgmt-Emp-Branding.pdf.
13. Ind, N. and Bjerke, R. (2007) Branding Governance: A Participatory Approach to the BrandBuilding Process, John Wiley 7 Sons, Chichester, England.
14. International Maritime Organisation (IMO) (2003) 'IMO: committed people working for safe, secure and clean seas', IMO News, International Maritime Organisation, No. 3, available at http://www.imo.org/includes/blastDataOnly.asp/ data-id%3D8014/IMONews-Iss3.pdf.
15. IMO News, No. 3, available at http://www.imo.org/includes/blastDataOnly. asp/data-id%3D12826/IMONews-305.pdf.
16. Kokoszko, N. (2006) 'Exploring employer of choice potential in the shipping industry: an organisational perspective', Honours Thesis, Australian Maritime College, Australia.
17. Kotler, P., Brown, L., Adam, S., Burton, S. and Armstrong, G. (2007) Marketing, 7th ed., Pearson Education, Frenchs Forest, New South Wales, Australia.
18. Lewarn, B. (2008) Submission to the House Standing Committee on Infrastructure, Transport, Regional Development and Local Government: Inquiry into Coastal Shipping Policy and Regulation, Parliament of Australia, available at http://www.aph.gov.au/house/committee/itrdlg/coastalshipping/subs.htm.
19. Mack, K. (2007) 'When seafaring is (or was) a calling: Norwegian seafarers' career experiences', Maritime Policy and Management, Vol. 34, No. 4.
20. Nankervis, A., Compton, R. and Baird, M. (2005) Human Resource Management: Strategies and Processes, 5th ed., Nelson/Thomson Learning, Southbank, Victoria, Australia.
21. Skei, O.M. (2005) 'Future manning & training developments', in Proceedings of the 6th LSM Asia-Pacific Manning and Training Conference, Lloyd's List Events, Manila.
22. Spruyt, J. (1994) Ship Management, 2nd ed., Lloyd's of London Press Ltd, London, U.K.
23. Veiga, J. (2002) 'The vital question of shipping's image', The Sea, March/April, http://www.sirc.cf.ac.uk/The%20Sea/156.pdf.
24. Wilkinson, S. and Cahoon, S. (2008) 'The shipping industry as an industry of choice? extending the employer of choice strategy to overcome labour shortages', in Proceedings of the IAMEConference, Dalian, China, 2-4 April.
25. World Shipping Directory Online (2008) Available at http://directory. lrfairplay.com/default.aspx.