Consumer choice on ecologically efficient water heaters: Marketing strategy and policy implications in Japan

Energy Economics

Volumn 33, Issue 2, 2011, Pages 195-208

  Goto, Hisanori ^a   Goto, Mika ^a   Sueyoshi, Toshiyuki ^b  

^a CENTRAL RESEARCH INSTITUTE OF ELECTRIC POWER INDUSTRY   (Japan)

^b NEW MEXICO INSTITUTE OF MINING AND TECHNOLOGY   (United States)

Author keywords

Ecologically efficient water heater; Heat pump; Logit model; Marketing

Indexed keywords

CONSUMER BEHAVIORS; CONSUMER CHOICE; ECOLOGICALLY EFFICIENT WATER HEATER; ELECTRIC HEAT; EMPIRICAL STUDIES; ENERGY CONSUMPTION; ENERGY PRICES; FINANCIAL SUPPORT; FLOOR SPACE; GAS-FIRED; HEAT PUMPS; HOUSEHOLD ENERGY; HOUSEHOLD WATER; LOGIT MODELS; MARKETING ACTIVITIES; MARKETING STRATEGY; NESTED LOGIT MODEL; POLICY IMPLICATIONS; PRICE INCREASE; SALES REPRESENTATIVES; WATER HEATING;

COST REDUCTION; ENERGY CONSERVATION; ENERGY UTILIZATION; HEAT PUMP SYSTEMS; HOUSING; MARKETING; MATHEMATICAL MODELS; PUMPS; STRATEGIC PLANNING; WATER HEATERS;

HEATING;

CARBON DIOXIDE; CONSUMPTION BEHAVIOR; EMPIRICAL ANALYSIS; ENERGY CONSERVATION; ENERGY EFFICIENCY; LOGIT ANALYSIS; MARKETING; PRICE DYNAMICS;

JAPAN;

EID: 79151474798     PISSN: 01409883     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eneco.2010.09.004     Document Type: Article

References (34)

1. Agency for Natural Resources and Energy, Ministry of Economy, Trade and Industry, 2010. Energy in Japan 2010, Tokyo, Japan.
2. Banfi S., Farsi M., Filippini M., Jakob M. Willingness to pay for energy-saving measures in residential buildings. Energy Economics 2008, 30:503-516.
3. Borchers A.M., Duke J.M., Parsons G.R. Does willingness to pay for green energy differ by source?. Energy Policy 2007, 35:3327-3334.
4. Cameron A.C., Trivedi P.K. Microeconometrics: Methods and Applications 2005, 500-512. Cambridge University Press, New York.
5. Chu P.C., Spires E.E., Sueyoshi T. Cross-cultural differences in choice behavior and use of decision aids: a comparison of Japan and the United States. Organizational Behavior and Human Decision Process 1999, 77:147-170.
6. Dubin J.A. A nested logit model of space and water heat system choice. Marketing Science 1986, 5:112-124.
7. Dubin J.A., McFadden D.L. An econometric analysis of residential electric appliance holdings and consumption. Econometrica 1984, 52:345-367.
8. Edmonds J., Wilson T., Wise M., Weyant J. Electrification of the Economy and CO2 Emissions Mitigation. Environmental Economics and Policy Studies 2006, 7:175-203.
9. Handbook of Energy and Economic Statistics in Japan 2010, Energy Data and Modeling Center of Institute of Energy Economics, JAPAN.
10. Euroelectric, 2007. The role of electricity: a new path to secure, competitive energy in a carbon-constrained world. http://www.eurelectric.org/Antwerp2007/.
11. DIRECTIVE 2009/28/EC of the European Parliament and of the Council of 23 April 2009. Official Journal of the European Union, 5.6.2009, L 140/16 2009, European Union.
12. OUTLOOK 2009 2009, European Heat Pump Association.
13. Fernandez V.P. Observable and unobservable determinants of replacement of home appliances. Energy Economics 2001, 23:305-323.
14. Fuks M., Salazar E. Applying models for ordinal logistic regression to the analysis of household electricity consumption classes in Rio de Janeiro. Brazil, Energy Economics 2008, 30:1672-1692.
15. Hausman J.A., McFadden D. Specification tests for the multinomial logit model. Econometrica 1984, 52:1219-1240.
16. Ida T., Kuroda T. Discrete choice analysis of demand for broadband in Japan. Journal of Regulatory Economics 2005, 29:5-22.
17. World Energy Outlook 2009. 9 rue de la Fédération 75015 Paris, France 2009, IEA: International Energy Agency.
18. Liao H., Chang T. Space-heating and water-heating energy demands of the aged in the US. Energy Economics 2002, 24:267-284.
19. McFadden D. Modelling the choice of residential location. Spatial Interaction Theory and Planning Models, 75-96 1978, Amsterdam, New York, North-Holland. A. Karlquist, L. Lundquist, F. Snickars, J.W. Weibull (Eds.).
20. National Greenhouse Gas Inventory Report of Japan, 2009. The GHGs emissions data of Japan (1990-2007), http://www-gio.nies.go.jp/aboutghg/nir/nir-j.html.
21. Rao M.N., Reddy B.S. Variations in energy use by Indian households: an analysis of micro level data. Energy 2007, 32:143-153.
22. Rehdanz K. Determinants of residential space heating expenditures in Germany. Energy Economics 2007, 29:167-182.
23. Rousseau P.G., Greyvenstein G.P. Enhancing the impact of heat pump water heaters in the South African commercial sector. Energy 2000, 25:51-70.
24. Roth A.E., Erev I. Learning in extensive-form games: experimental data and simple dynamic models in the intermediate term. Games and economic behavior 1995, 8:164-212.
25. Scarpa R., Willis K. Willingness-to-pay for renewable energy: primary and discretionary choice of British households' for micro-generation technologies. Energy Economics 2010, 32:129-136.
26. Simon H.A. Model of Thought, Vols 1 and 2 1979, Yale University Press.
27. Solomon M.R. Consumer behavior: buying, having, and being, The 7th editon, Pearson Education 2006.
28. Sueyoshi T. Beyond economics for guiding large public policy issue: lessons from the Bell System divestiture and the California electricity crisis. Decision Support Systems 2010, 48:457-469.
29. Sueyoshi T. An agent-based approach equipped with game theory: strategic collaboration among learning agents during a dynamic market change in the California electricity crisis. Energy Economics 2010, 32:1009-1024.
30. Sueyoshi T. An agent-based approach with collaboration among agents: estimation of wholesale electricity price on PJM and artificial data generated by a mean reverting model. Energy Economics 2010, 32:1025-1033.
31. Sueyoshi T., Tadiparthi G.R. An agent-based approach to handle business complexity in US wholesale power trading. IEEE Transactions on Power Systems 2007, 22:532-543.
32. Vaage K. Heating technology and energy use: a discrete/continuous choice approach to Norwegian household energy demand. Energy Economics 2000, 22:649-666.
33. Yokoyama R., Shimizu T., Ito K., Takemura K. Influence of ambient temperatures on performance of a CO2 heat pump water heating system. Energy 2007, 32:388-398.
34. Yokoyama R., Wakui T., Kamakari J., Takemura K. Performance analysis of a CO2 heat pump water heating system under a daily change in a standardized demand. Energy 2010, 35:718-728.