Smoke-free São Paulo: A campaign evaluation and the case for sustained mass media investment;Sao Paulo libre de humo de tabaco: Evaluación de una campaña y el caso para una inversión sostenida en medios masivos

Salud Publica de Mexico

Volumn 52, Issue SUPPL.2, 2010, Pages

  Alday, Jorge ^a   Murukutla, Nandita ^a   Cedillo, Claudia ^a   Johns, Paula ^b   Monteiro, Anna ^b   Wakefield, Melanie ^c  

^a World Lung Foundation   (United States)

^b Aliança de Controle do Tabagismo   (Brazil)

^c CANCER EPIDEMIOLOGY CENTRE   (Australia)

Author keywords

Communication; Evaluation; Mass media; Social marketing; Tobacco control campaigns

Indexed keywords

EID: 78751605085     PISSN: 00363634     EISSN: 16067916     Source Type: Journal    
DOI: 10.1590/S0036-36342010000800017     Document Type: Article

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