The Europeanization of CPC International: Manufacturing and marketing implications

Management Decision

Volumn 34, Issue 2, 1996, Pages 35-45

  Mcdermott, Michael C ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Europe; Food; Marketing; Mergers and acquisitions; Rationalization; USA

Indexed keywords

EID: 78650404144     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749610110319     Document Type: Article

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