The changing face of data insight - And its relationship to brand marketing

Journal of Database Marketing and Customer Strategy Management

Volumn 17, Issue 3-4, 2010, Pages 262-266

  Hipperson, Tim ^a  

^a NONE

Author keywords

brand; data analytics; insights; online communities; social networking

Indexed keywords

EID: 78650299246     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2010.25     Document Type: Article

References (0)