Media analysis: What is it worth?

Journal of Business Strategy

Volumn 32, Issue 1, 2011, Pages 26-33

  Dowling, Grahame ^a,b   Weeks, Warren ^c  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

^c Cubit Media Research Pty Ltd   (Australia)

Author keywords

Information media; Pricing; Professional services

Indexed keywords

EID: 78650191701     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756661111100292     Document Type: Article

References (4)

1. Dowling, G.R. and Weeks, W. (2008), "What is the media really telling you about your brand?" in MIT Sloan Management Review, Vol. 49, No. 3, pp. 28-34.
2. Eccles, R.G., Newquist, S.C. and Schatz, R. (2007), "Reputation and its risks" in Harvard Business Review, Vol. 85, No. 2, pp. 104-14.
3. Holden, R.K. and Burton, M.R. (2008), Pricing with Confidence, Wiley, Hoboken, NJ.
4. Lilien, G.L. and Rangaswamy, A. (2003), Marketing Engineering, Prentice-Hall, Upper Saddle River, NJ, chapter 10.