Competitive advantage as a legitimacy-creating process

Asia Pacific Journal of Marketing and Logistics

Volumn 3, Issue 1, 2008, Pages 21-41

  Grandy, Gina ^a   Wicks, David ^b  

^a MOUNT ALLISON UNIVERSITY   (Canada)

^b SAINT MARY S UNIVERSITY   (Canada)

Author keywords

Canada; Competitive advantage; Management strategy; Organizational theory; Small enterprises

Indexed keywords

EID: 78650137737     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/17465640810870373     Document Type: Article

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